Is there anyone here who didn’t play anything from the Gaming category in 2020 while staying at home? I’m 99.9% sure there isn’t since it’s the most popular category by downloads. Whether it’s an adventure game, arcade, educational, sport or strategy, almost everybody relaxes their mind by engaging in some sort of online game, whether it’s on an app or in a browser. As a result, mobile playtime increased by 62% in 2020. (GameAnalytics, 2020). Top Gaming Apps Worldwide by Download are Among Us, Subway Surfers, Join Clash 3D, Garena Free Fire, Genshin Impactand others.
The Educational category is thriving this year giving the fact that we live in the informational era, where everything is accessible, convenient and mobile, straight from the comfort of our home. It’s not so unnatural anymore to be studying online, whether it is for academic purposes or personal development. Top Educational Apps Worldwide by Download are Google Classroom, YouTube Kids, Duolingo-Language Lessons, Photomath, Brainly-Homework Help App and Kahoot! Play &Create Quizzes. We might even include the most popular-by-use video conference platforms: Microsoft Teams, Google Meets and Zoom Meeting.
What did we do in 2020 with all this spare time that we had? After a good session of playing and/or studying, we amused ourselves with various choices from the Entertainment category of course. Top Entertainment Apps Worldwide seem to be: Netflix, YouTube, Spotify, Amazon Prime Video, Apple Music, Twitch, TED, Google Play Books and TuneIn.
At the opposite side of ‘motionlessness’, we find a healthy category of apps where people liked to spend their time in 2020. The Fitness & Health category. The benefits of exercises are well known, but in order to enjoy the rewards, you need to stick to a consistent and disciplined routine. This is where technology comes into help with apps where you can find a virtual personal trainer, specific exercises or a training partner to keep you motivated to work at home. This category is also known for its versatility, for its multiple subcategories such as Running, Walking, Activity Tracking, Cardio or full-on workouts. According to Forbes, Top Health & Fitness Apps Worldwide by Download are Calm, FitBit, MyFitnessPal, Headspace, Flo, Muscle Booster Workout, Better Me, Fitness Coach, Samsung Health, Home Workout.
Customers began using their mobile devices for product testing as soon as they hunkered down at home and 69% of internet users said they prefer searching for feedback on their phones rather than contacting an in-store employee. And I understand that completely! That being said because individuals like to search online, they obviously also like to shop online. Two thirds — 66% of internet users use Shopping applications on their mobile devices, 57% of them being between the ages of 25–34. Top Shopping Apps Worldwide are Wish, SHEIN, Amazon, eBay, AliExpress, Joom, Alibaba and Pinduoduo.
Most Popular Apps of 2020
Since the app is number 1 in the entire world, it’s no surprise that Facebook is one of the most popular apps of 2020. It’s perhaps the most useful app to connect and stay in touch with people. The Facebook family include Instagram, WhatsApp and Facebook Messenger-another favourite one in the App store.
As of Q3(3rd quarter) 2020, TikTok was number 2 in the non-gaming apps for user spending. TikTok has seen a sharp rise in active-users in 2020, almost three times the size since 2018. In 2021, we expect TikTok not only to get the craved-spot in the 1Billion-active-users-club/month but is also aiming to pass 1.2 Billion.
This app is definitely one of the most proeminent new entries in 2020, along with a few other video conferencing applications. Zoom reported more than 30 million daily attendees in April 2020, and in March 2020 there was a daily download of 2.13 million.
It might not be a new app, but it definitely experienced continued downloads in 2020. As of July 2020, it has topped the most popular global mobile messaging app of the year list, with over 2 billion downloads.
This photo and video sharing app is one of the most popular application among Gen Z and Millennials. Instagram is particularly useful in marketing. The app provides marketers with plenty of opportunities between IGTV, Instagram Lives, Instagram Stories and Reels to engage with their audience.
6. Google Meets
As with Zoom, Google Meet has seen unforeseen download boosts. The app reached over 50 million downloads in May 2020, with users who work from home, turning to the service. During the pandemic, Google Meet became more popular because of the free use for all users.
More time at home allows users to use YouTube to help consume time. With more than 29.3 million installs, YouTube was the world’s most downloaded streaming app in May 2020.
Consumers Downloaded 33 Billion New Apps in Q3(3rd quarter) 2020